Why pay more attention to your websites?
Websites are usually the first aspect of the company a customer sees, so an exceptional website leaves a lasting impression on them and they feel the need to not just visit it again but to tell their friends of the company and the work they do.
A business needs the following in order to increase conversion rate:
Web sections that draw most attention like the search box, logo and navigation menu, should be given priority and improvements should be made to enhance their functionality.
Dark color schemes should be used as they are known to increase traffic growth more than light color schemes.
Reduced loading time, speeding it up to match the mean load time of 2.078 seconds because speed matter to the users.