Judging a book by it’s cover.
Though the saying goes, “Don’t judge a book by it’s cover”, the opposite has become a practice customers engage in when they choose a brand they want to do business with, they tend to judge the whole brand off of that tiny logo. Logos thus have the power of representing brands and making the first impressions on customers.
Nike’s iconic logo is proof of what a meaningful logo can do for your brand.
Bad Logo = Bad Visual Identity
Few years back, Gap changed their logo to the one on the right, as this logo, at the time was believed to be current and contemporary. It however did more harm than good to the company. Customers in the US criticized it for being cheap,tacky and ordinary which doesn’t stand true for the brand, at all. So Gap finally decided to ditch the new logo. Through this, they learned that messing with one’s visual identity is a risky business, not to be taken lightly.
The power of logos come from it’s ability to give off the same vibe the company would want the customers to get when the company it represents is being described.If logos have such powers, why not make a unique, solid and a professional logo for your own business?
Make it unique, so it has the capability to attract new customers into doing business with you, solid, so they can trust your brand and not turn to the next one and professional,so it conveys the company’s level of professionalism to the customers.